Why is B2B Data The Most Important Part Of Your CRM Experience

  In the B2B industry, customer relationships hold significant value. This is why CRM software is an essential tool for any business aiming for sustainable growth. Tracking existing clients as well as potential customers in the pipeline is necessary to ensuring that nothing falls through the gaps. A CRM is …

Top 10 Influencers B2B Marketeers Should Follow

  ‘Influencer marketing’ is a definite trend and B2B businesses are increasingly making use of this technique to reach out to prospects and engage their audience. In the world of B2B influencer marketing incorporating influencers into specific marketing campaigns allows marketeers to reach a wider audience and establish trust within …

Why Is Inbound Marketing Not Working For Me?

  Inbound marketing is a popular marketing technique to get people who are interested in your “content” to visit your website. If you’ve successfully shared good content you will earn what is called a second look. However, do we ask how expensive this second look costs? More importantly, you need …