In the modern B2B world, sales and marketing teams are required to design and implement complex stra...

As things stand in the B2B world, this is what we know about sales prospecting; It takes patience an...

Since we get a lot of questions about sales calls and their potential for success – and since ...

Much like Kurt Russell’s iconic character from Used Cars (a 1980 classic, all-time hit might I...

Getting people to open your emails – and most importantly, reply to them – is difficult and the ...

What Is A Lead? Anyone even remotely related to sales or marketing has heard of leads, prospects and...

Having verified direct dials is very much like being given direct access to your prospect. There is ...

Cold calling is far from dead! If anything, cold calling is a legendary tactic. Pick up the phone an...

There are many kinds of data out there, each kind has a unique importance to sales and marketing peo...

Some people shiver when they receive a cold email. However, many of us mistake a cold email for a sp...