Numbers are great because they’re revealing and they never lie. Here are some extremely useful SaaS metrics you need to calculate to make better corporate decisions: 1 – Sales Velocity Sales velocity is a really important SaaS metric and somewhat overlooked. Simply put, if we break the name into …
Sometimes a simple ‘are you interested in buying our great product/service’ is not enough. You need to be more convincing than that – customers need more than just an offer and that’s why most salespeople face some common sales objections in their selling process. Qualifying and scoring your leads is …
Do you picture the gatekeeper as a vigilant Asgardian who doesn’t miss anything? Yes, they’re impressive people, however, if you’re working in sales you’ve got a job to do as well. The gatekeeper, is it a term used to describe the person responsible for getting in your way towards a …
It’s not accurate to say that the world is becoming more data-centric. Fact is, we already live in a world ruled by data. For modern sales and marketing professionals, high accuracy and better insights are extremely relevant. There are many B2B data providers out there, however, not all are equal. …
Millennials are the generation which witnessed the great transition of technology – from walkie-talkie sized phones to pocket sized screens that pretty much do everything. They are the generation that grew up with technology and so, without any surprise, are addicted to it. According to a survey by Adobe, those …
In this day and age, email is the most common medium of scoring a goal ermm…I mean sending a message – especially in the B2B world. However, a common problem salespeople and marketers face is email deliverability – which in simple terms refers to how likely it is that your …
Selling to the C-suite is considered to be a step above the already strategic task of cold emailing and calling high-value prospects. Beat your Q1 2019 sales quota by reaching out to the executive who is the head of their domain. Regardless of how good we sell to managers/directors or …
Have you heard of the term BASHO email? If you or your company is actively prospecting with outbound strategies, then they must give BASHO email a try. In simple terms, a BASHO email is a super-personalized email that is meant to get you a meeting with a potential lead. Furthermore, …
Here’s how to set up a data driven strategy for your sales and marketing efforts. Words we live by: The team at Cloudlead believes in the importance of freshly researched leads with the right analytics and sales intelligence on prospects. We provide B2B data to customers based on their ideal customer …
With holidays around the corner, the world typically goes slightly mad. Last minute shopping, eye popping deals, carols and Christmas trees all around – how can one not? But you know who dreads holidays? Salespeople. B2B marketers. For us, prospecting during holidays can become positively nightmare-ish! For those working in …
