There are many kinds of data out there, each kind has a unique importance to sales and marketing peo...

Most of us may be familiar with what data enrichment is. Also referred to as data enhancement or app...

My inbox usually seems like a one-way street for continuous spam/random emails. Since I don’t have...

Do you picture the gatekeeper as a vigilant Asgardian who doesn’t miss anything? Yes, theyR...

It’s not accurate to say that the world is becoming more data-centric. Fact is, we already live in...

Millennials are the generation which witnessed the great transition of technology – from walki...

In this day and age, email is the most common medium of scoring a goal ermm…I mean sending a m...

Here’s how to set up a data driven strategy for your sales and marketing efforts.  Words we l...

With holidays around the corner, the world typically goes slightly mad. Last minute shopping, eye po...

With New Year just around the corner, salespeople and marketers are looking towards trends and prosp...