Do you picture the gatekeeper as a vigilant Asgardian who doesn’t miss anything? Yes, they’re impressive people, however, if you’re working in sales you’ve got a job to do as well. The gatekeeper, is it a term used to describe the person responsible for getting in your way towards a …
It’s not accurate to say that the world is becoming more data-centric. Fact is, we already live in a world ruled by data. For modern sales and marketing professionals, high accuracy and better insights are extremely relevant. There are many B2B data providers out there, however, not all are equal. …
Millennials are the generation which witnessed the great transition of technology – from walkie-talkie sized phones to pocket sized screens that pretty much do everything. They are the generation that grew up with technology and so, without any surprise, are addicted to it. According to a survey by Adobe, those …
In this day and age, email is the most common medium of scoring a goal ermm…I mean sending a message – especially in the B2B world. However, a common problem salespeople and marketers face is email deliverability – which in simple terms refers to how likely it is that your …
Here’s how to set up a data driven strategy for your sales and marketing efforts. Words we live by: The team at Cloudlead believes in the importance of freshly researched leads with the right analytics and sales intelligence on prospects. We provide B2B data to customers based on their ideal customer …
With holidays around the corner, the world typically goes slightly mad. Last minute shopping, eye popping deals, carols and Christmas trees all around – how can one not? But you know who dreads holidays? Salespeople. B2B marketers. For us, prospecting during holidays can become positively nightmare-ish! For those working in …
With New Year just around the corner, salespeople and marketers are looking towards trends and prospecting channels in 2019 which will allow them to sell better and scale faster. While understanding what the future will bring is a difficult undertaking, typically strategies for the New Year are based on experience …
What is your first reaction when you see a new lead respond or sign up on your website? You might celebrate, but simultaneously you might also ask questions like: Is this a legit lead? Are we a good fit for this lead and company? Can we contact this person? These …
With so many innovations in the B2B world, many sales and marketing people find it difficult to accurately target – or engage with – their ideal buyers. For example, prospecting is quoted to be the number 1 challenge by marketers due to a lack of integrative tools, lack of insights …
LinkedIn. Twitter. Facebook. Cold emails. Cold calling. Inbound vs. outbound. These are only some of the many ways to generate leads – and everyone knows them. The question is not how you should generate leads. The real question is how to generate leads for your business EFFICIENTLY. This includes techniques …
