What is ABM marketing?

Account based marketing (ABM) is a strategic approach that forces marketing and sales to work together to target and engage best fit accounts. It starts with identification of key prospects and requires tailored or highly personalized messaging at the account level.

What are the benefits of Account Based Marketing (ABM)?

With ABM, marketers can direct their resources and efforts towards key accounts to drive more revenue in less time. Other benefits include; marketing and sales alignment, shorter sales cycles, increased ROI, less resource wastage.