4 B2B Marketing Conferences To Attend in 2018 – Part 1

  I always encourage my employees to go out, visit the market and attend conferences. As the CEO of Cloudlead, a company with a concentrated workforce, I feel that it is my job to help employees get the right kind of exposure. When it comes to B2B marketing conferences, you …

How to Integrate Lead Nurturing Into Your Sales Process

  So you’ve identified loads of prospects, and talk to your most promising potential customers every week. They seem enthusiastic!- And claim to ‘almost’ buy from you. But with every week that passes, you get less sure that they ever actually will. What is going wrong? The answer is lead …

How To Effectively Use B2B Contact Data For Cold Emails

  A well designed cold email is a sure-fire way to increase sales. First and foremost you need to make sure that your contact list should ideally be targeted  “B2B contact data.” Not all prospects get qualified to the next step of the sales funnel. Therefore, B2B contact data will …

5 Things You Can Do Now To Improve Your Sales Process

  Do you feel that your sales team can further maximize their potential? If you are a person of authority, it may be important for you to get the best from your workforce by motivating, coaching, rectifying and reporting in order to improve your sales. However, did you know that …

Top 3 Benefits of Data Enrichment For Your Business

  Do you value your data and see it as a great intellectual asset in your company? You’re not alone. According to a publication in the CMR Journal i.e. The Importance of Intellectual Capital Management in the Knowledge-based Economy is as follow: “An organization’s intellectual capital is said to be a …

Why Emails Bounce: A B2B Marketing Perspective

  In order to streamline your email marketing, you have to acquire a validated email list of prospects. You have your milestones to achieve so you’ve carefully crafted excellent content, planned everything out strategically, but things didn’t pan out too well because a chunk of your emails bounced (typically 5-10%). …