If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! With hundreds of articles and guides floating around about sales, how many do you actually read, much less retain? Actionable sales tips are like four leaf clovers – hard to find and lucky …
The B2B industry is full of businesses trying to make their mark and increase sales by keeping a check on resources, time, clients and prospects. While prioritizing marketing and sales, often professionals forget that the first step of any good campaign is clean, up-to-date data. Filling your database or …
In the B2B industry, customer relationships hold significant value. This is why CRM software is an essential tool for any business aiming for sustainable growth. Tracking existing clients as well as potential customers in the pipeline is necessary to ensuring that nothing falls through the gaps. A CRM is …
The General Data Protection Regulation (GDPR) Act will take effect this May 25th, 2018, which means time is of the essence. In light of this, we have prepared a brief analysis of the aspects of GDPR which are highly relevant for those working in sales and marketing. First off – GDPR compliance is …
Data plays a critical role in the success or failure of B2B lead generation strategies and marketing/sales campaigns. Let’s first understand one fundamental point – whether your main source of leads is through inbound or outbound marketing, we can all agree that we want to attract the right kind of …
‘Influencer marketing’ is a definite trend and B2B businesses are increasingly making use of this technique to reach out to prospects and engage their audience. In the world of B2B influencer marketing incorporating influencers into specific marketing campaigns allows marketeers to reach a wider audience and establish trust within …
Closing leads takes blood, sweat and lots of effort. You need to be prepared to act on certain principles so that your sales process goes smoothly. If not, be sure that it can take seconds for a situation to get tricky, especially when communicating through email. Cold outreach through …
Sales is as tough a job as any and more so in fact because it is constantly quantified and monitored. In what many consider as a ‘soul sucking’ job, people in sales feel the need to be motivated, energetic and optimistic – after all a bad day for them …
Inbound marketing is a popular marketing technique to get people who are interested in your “content” to visit your website. If you’ve successfully shared good content you will earn what is called a second look. However, do we ask how expensive this second look costs? More importantly, you need …
Nowadays, it is impossible to run a business without stumbling over various lead generation software platforms. The ‘find all your prospects under one roof’ platforms are exactly what marketeers and sales people need and dream about. However, is your lead generation platform really delivering what it promised? Maybe it’s …
