Most of us may be familiar with what data enrichment is. Also referred to as data enhancement or appending.
From helping in planning to opening new sales opportunities. Data enrichment really has a lot of benefits.
First, let’s look at a simple definition. So, what is customer data enrichment?
Customer data enrichment is simply adding more valuable information to an existing customer data set. This includes prospect and company data.
Before we jump in, you may be asking: what’s special about this article?
We promise to help you understand what data enrichment is with real use cases. Also, we’ll hopefully answer:
- How to know if you need data enrichment?
- Some real use cases
- Is data cleansing included with enrichment?
- How you can understand your customer better with more data?
- Types of data enrichment
- How enrichment helps with market segmentation?
- Finally, how it will apply to you [free data sample]?
Customer data enrichment, nowadays, is a need. More Insights give your current data set value which effects your sales and marketing efforts. We’re all guilty of giving incorrect or incomplete information in forms. Marketing teams are well versed with this issue. Although this is inevitable, the problem is easily avoidable.
And, yes, data enrichment is the answer. Often at times, knowing why you need it is a challenge.
However, it depends on a few reasons.
How To Know If You Need Data Enrichment[some questions to ask]
- What data set you currently have? – List of names, companies or links. Ask yourself if your data set looks incomplete
- What do you need it for? – email or calling campaign, Ad targeting, forecasting, planning, etc. Data requirements changes depending on the need.
- Which data-points do you need for your campaign? – Validated email addresses, numbers, technology insights. There are thousands of data-points. More on this point below in the section, “types of data enrichment”
For example, you have a data set of company names(who’ve visited your site). Now you need contact information and insights, to target via cold outreach. This is where you realize you need contact data enrichment.
This is just one of many instances.
Having a large number of contacts in your database is good. Although, we can’t forget that quality matters too. Furthermore, internally maintaining your growing database will certainly be a challenge. Let alone enrich and segmenting it. Customer data enrichment with segmentation lets you execute more focused campaigns. Meaning, you can segment and target specifically.
As a result, enrichment and segmentation will lead to new opportunities. This leads to more meetings and hence, you crush your quota!
Some Real Use Cases[From Cloudlead]:
These are some scenarios Cloudlead has often helped customers solve:
- A technology company needing customer and company data enhanced to find sister organizations. They then target leads in those sister companies with warm introductions.
- An advertising and marketing company share their website visitor company list with links. They know these companies have shown intent. All they need is solid contact data for targeting.
- A technology company has customer data but needs social profiles for focused Ad targeting and multi-channel engagement. This was for executing their monthly ABM campaign.
- An engineering firm got company data enriched with engineering contacts for recruitment. With their GitHub profiles, the recruiters got much-needed data for making better decisions.
- A sales analytics company would share conference sign-up data for enrichment and scoring. Their sales team wouldn’t be concerned with dialing invalid numbers or getting a high bounce rate
Honestly, there are too many applications!
Talking about bounce rate. Often, people ask if data enrichment means the data will be cleansed too.
Does Data Cleaning Play A Part In Enrichment?
Yes and no. Some B2B data companies also validate contact data while enriching data. This is to keep your data set valid. To be honest this is the way it should be.
Ideally, both data cleansing and enrichment go hand-in-hand. In fact, having tons of data and insights won’t matter, if the data is mostly inaccurate.
Data decays at a rate of 3% per month if not more! Not investing in data cleansing with enrichment is like using cheap fuel to win a competitive race. You need the best data to fuel your team of salespeople and marketers. Period.
Read: Data hygiene best practices!
Understand Your Customer Better With Data Enrichment
Having more data on your customers helps you understand them better too. Yes, this is a given. However, we undervalue customer data and it’s ability to help us understand our customers.
According to Teradata, still, “only 41% of marketing executives believe that the use of data-driven insights would have the most benefit in better-allocating budgets for marketing activities.”
After reading this study, It’s safe to say, even in this day and age, we know little about our own customers. However, having more data-points gives can change this situation.
So what kind of data enrichment is available? Which data-points matter?
Types of Data enrichment
There are various kinds of data enrichment in the market. Some data enrichment companies don’t have access to all kinds of data. In such cases, relax, you can always opt for custom data enrichment. This is where you can request data that you specifically value and is not easy to come by.
You need to supply some sort of information like a list of domains, company names, or leads, etc. Let’s jump into some types of enrichment and what customer data you can specifically get enhanced:
Contact Data Enrichment:
- Email enrichment: You could supply a list of domains, company names or leads and get validated emails
- Phone enrichment and validation: You can acquire numbers or get your existing set of numbers validated and enriched
- Customer data enrichment: Add a correct or complete name, current employment status verification, Job title verification, qualifications, and more! The list is certainly very long
Social Data Enrichment:
This primarily includes enriching customer data with social profiles or insights. Additionally certain data companies can also enrich with details like:
- Number of followers
- Status of social account: Active or inactive
- Hobbies & interests
- Company Ads: Is the company running social Ads? and on which social media channel
Firmographic Data Enrichment:
This is enriching with company data.
- Annual Revenue, employee size, funding status, parent company, industry
- Address information like zip codes, NAICS, complete physical address, HQ address
- Other firm related insights like No. of X, X can be salespeople, IT, Marketing, Finance, Operations, Customer support, etc.
Technographics & Digital Data Enrichment:
All companies are using some kinds of technologies. Knowing your customers tech stack helps reveal a lot of things. Having digital insights can give leverage to your sales representatives too.
Your well-crafted cadence won’t be adversely affected if you have information at your fingertips
Next time you call selling a technology product you’ll be prepared to handle prospects effectively.
Although, with market segmentation, your planning and execution will be much better.
How Enrichment Helps With Market Segmentation?
According to Neeracha Taychakhoonavudh, EVP, Industries at Salesforce:
“Market segmentation is the process of parsing potential customers into groups, based on characteristics like shared interests, needs, or locations. You can approach market segmentation in a bunch of different ways, and here at Salesforce, we actually use multiple segmentation strategies concurrently.”
You should certainly read the complete article, here: Understand Your Customers Better with an Industry Segmentation Strategy
Some more segments could be, technology usage, size, funding status, etc. You can use these well organized and segmented sheets to plan personalized and focused campaigns.
Furthermore, according to this study: Using Data Mining for Customer Segmentation, customer segmentation can help with:
Design and development of new products/services and product bundles tailored to each segment’s characteristics rather than the mass market.
Moreover, this is enforced by the fact that top B2B marketing and salespeople are always anti-spray and pray.
Also, thanks to regulations like GDPR there is more awareness about targeting in a compliant manner.
Read: 3 Must-Read Points on GDPR Compliance if you are in Sales or Marketing
So now hopefully, you have valuable information on what customer data enrichment can potentially do for you.
Start planning on using data enrichment to open new sales and marketing opportunities today! To help you get started as promised we’ll offer a free sample of data enrichment.
Just share a data set with us and you’ll get an enriched file back based on your criteria. We plan to deliver on our promise!
Drop a message on our chat or send an email with the data file to “Maz@cloudlead.co“.
Feel free to drop a comment or give us your feedback on this article!
we are proud to offer our customers high-quality Wolf cooktop and rangetop repair services. Our team of experienced and certified technicians are ready to help you with any repair needs you may have, big or small
Viking appliance repair service has been serving the needs and requirements of customers from different regions of Chicago, IL for quite some time now. Our technicians are highly skilled, experienced and certified and are capable of handling any kind of issue that comes their way. We understand the importance of quality work and that is why we always put in a lot of effort to ensure customer satisfaction.
Hello! This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading your blog posts. Can you recommend any other blogs/websites/forums that deal with the same topics? Thank you so much!
Hello cloudlead.co administrator, Your posts are always well-written and easy to understand.
I have been prying so hard every day, I know the Lord is about ready to put on some ear muffs because he s so tired of hearing me clomid generic name ghd hair straightnersis famouse for the pretty outlook and the top quality
And in a post on Today hair loss pills propecia While none of these findings were specific for the diagnosis of IgG4 RD on their own, the detection of several of these findings may be very indicative
Hi cloudlead.co admin, You always provide clear explanations and step-by-step instructions.
Hi cloudlead.co owner, Keep up the good work, admin!
Hello cloudlead.co webmaster, Thanks for the educational content!
Dear cloudlead.co admin, Thanks for the post!
Hello cloudlead.co owner, You always provide in-depth analysis and understanding.
Dear cloudlead.co admin, Thanks for the post!
Hi cloudlead.co webmaster, Your posts are always well-supported by facts and figures.
Dear cloudlead.co admin, You always provide clear explanations and step-by-step instructions.
Hello cloudlead.co administrator, Keep up the good work, admin!
I truly appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again
Dear cloudlead.co webmaster, Your posts are always well-referenced and credible.
Hello cloudlead.co owner, You always provide great examples and real-world applications, thank you for your valuable contributions.
Hi cloudlead.co admin, Your posts are always well-referenced and credible.
Dear cloudlead.co admin, Thanks for the well-presented post!
Wohh just what I was searching for, regards for posting.
Keep working ,splendid job!
Hello cloudlead.co administrator, You always provide clear explanations and step-by-step instructions.
Hello cloudlead.co administrator, You always provide great information and insights.
Dear cloudlead.co admin, Good to see your posts!
F*ckin’ tremendous things here. I am very satisfied to see your article. Thanks a lot and i am having a look forward to touch you. Will you kindly drop me a mail?
I’m still learning from you, as I’m trying to reach my goals. I absolutely enjoy reading all that is posted on your website.Keep the aarticles coming. I liked it!
Hi cloudlead.co webmaster, Thanks for the well-written and informative post!
Hello cloudlead.co owner, Great post!
Well I sincerely liked studying it. This tip procured by you is very helpful for correct planning.
Dear cloudlead.co owner, You always provide helpful information.
To the cloudlead.co admin, Keep the good content coming!
Hello cloudlead.co admin, Thanks for the well-researched post!
Hello cloudlead.co owner, Good work!
Hi cloudlead.co administrator, Your posts are always well-balanced and objective.
To the cloudlead.co owner, Your posts are always well-referenced and credible.
Dear cloudlead.co webmaster, Keep sharing your knowledge!
Hi cloudlead.co owner, Your posts are always well structured and easy to follow.
Hi cloudlead.co administrator, Your posts are always well-formatted and easy to read.
Dear cloudlead.co webmaster, Your posts are always well written and informative.
To the cloudlead.co admin, Thanks for the well-structured and well-presented post!
I like this website so much, saved to my bookmarks.
Hi my friend! I wish to say that this article is amazing, great written and come with approximately all important infos. I would like to peer more posts like this .
To the cloudlead.co owner, Your posts are always well organized and easy to understand.
Dear cloudlead.co administrator, Thanks for the well-researched post!
hey there and thanks for your info – I have definitely picked up anything new from right here. I did however expertise some technical points using this web site, as I experienced to reload the site lots of occasions prior to I may get it to load properly. I had been puzzling over if your web host is OK? Now not that I’m complaining, but sluggish loading cases occasions will often have an effect on your placement in google and can damage your high-quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am adding this RSS to my email and can glance out for a lot extra of your respective fascinating content. Ensure that you replace this again soon..
To the cloudlead.co owner, You always provide practical solutions and recommendations.
Thank you, I have recently been searching for information approximately this subject for a while and yours is the greatest I’ve came upon till now. However, what concerning the conclusion? Are you positive in regards to the supply?
Absolutely written subject matter, appreciate it for information .
This really answered my problem, thank you!
I do agree with all the ideas you’ve presented in your post. They’re really convincing and will certainly work. Still, the posts are too short for starters. Could you please extend them a bit from next time? Thanks for the post.
Can you say what treatments helped you cialis generic cost
Howdy very nice web site!! Guy .. Excellent .. Amazing .. I’ll bookmark your web site and take the feeds alsoKI’m glad to search out numerous helpful info right here within the publish, we’d like develop more strategies in this regard, thank you for sharing. . . . . .
I am an investor of gate io, I have consulted a lot of information, I hope to upgrade my investment strategy with a new model. Your article creation ideas have given me a lot of inspiration, but I still have some doubts. I wonder if you can help me? Thanks.
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
After reading your article, it reminded me of some things about gate io that I studied before. The content is similar to yours, but your thinking is very special, which gave me a different idea. Thank you. But I still have some questions I want to ask you, I will always pay attention. Thanks.
can i buy priligy in usa If you do not consume enough calories to maintain your weight, your body will use protein for energy rather than to support essential body functions
Hello cloudlead.co administrator, Your posts are always well-formatted and easy to read.
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you. https://www.gate.io/signup/XwNAU
I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂