How To Get More Clients: Here’s What You Need To Do

how to get more clients for b2b cloudlead

Recently, I was asked a question on a popular platform – how do I get more clients for my business?

For such a simple (sounding) question, the answer is quite tough, especially the implementation. Every expert that you come across tells you to be more active on social media to gain exposure or blog more and thus, bring in more clients.

What most don’t tell you is how to go about it.

Keeping this in view, I’ve prepared a short, two-part primer on how you can generate leads and make sales for your B2B company.

Let’s dive in.

First Part – Social Media

For B2B businesses, I would suggest you focus on three platforms;

      • LinkedIn
      • Quora
      • Twitter

Start by signing up for a social media management tool like Kontentino, Hootsuite or Social Sprout. These help you schedule posts in advance, shorten your links in-app, track mentions and accounts, etc.

Then you should create a DIFFERENT strategy for posting on all three platforms.

Next, create your own profile and start setting yourself up as a thought leader/expert in your niche. Add links to your site in comments (on LinkedIn), tag people – the idea is to create a community with enough engagement. This also means you will need to post regularly on Twitter and Quora, and at least thrice a week on LinkedIn.

Of course, you should also have a separate company page on Twitter and LinkedIn (not on Quora). On this account, you can share your articles, blogs, whitepapers, videos, etc. In short, whatever content you have, use your company pages to distribute it further.

Again, it’s not as simple as that and the exact strategy for each platform deserves a separate article. I would suggest that you look up content and ‘how to’ guides from social media experts like Neil Patel and create your own strategy.

Here are some links you should check out:

Second Part – How To Get More Clients ASAP

Social media, content, SEO – they’re all important tenets of digital marketing, but they typically don’t yield instant results (unless you’re talking about ads – here’s a link where I talk about ad campaigns; How do I generate leads for B2B SaaS product using Facebook, LinkedIn, Quora, Reddit or Google Ads?)

But what will really get you great results is setting up and running outbound campaigns. A combination of cold emails and calls so you can reach your prospects and convince them to buy from you.

Let’s break it down into easy steps;

Step 1 – Find Quality Data

The first point to remember is that the quality of your data is crucial to finding success with your outbound campaign – try Cloudlead for B2B list building, data cleansing and enrichment services with a risk free trial.

The benefits of having a good, targeted B2B list include:

      • Attracting more prospects towards your product/service
      • Being able to target your ideal customers easily
      • Knowing where in the buying cycle your target accounts stand (through intent data)
      • Being able to target your audience better with sales triggers (relative to your product/service)
      • Reaching prospects in any part of the world for your product through cold emails and cold calling

Step 2 – Cold Emailing Prospects

Following is an ideal cycle for cold emailing that you can adopt:

      • First cold email
      • Second cold email
      • First follow up call
      • Third cold email
      • Second Follow up call
      • Fourth cold email

Step 3 – How To Generate Warm Leads

These are some points to follow to ensure that your cold emails actually generate warm leads:

1 – Ensure that your B2B list is TARGETED and has the relevant sales triggers (e.g. tech stack, recent funding, recent hiring, website stats, etc).

2 – Do not write misleading subject lines – be direct, don’t use over 8–9 words (personal experience) and whatever you do, don’t use spammy words like ‘discount’, ‘sales’ ‘special offer’ etc.

3 – Be concise in your email – While there’s a lot of debate about brevity emails amongst outbound marketers, there’s something to be said about to-the-point communication. Don’t you appreciate emails that get right to the point? This does not mean that you write ‘Hi’ and be done with it. The bottom line here is to define the pain point your product is solving in 2 or 3 lines.

4 – Follow up – You should set up drip campaigns and follow up with your prospects at least 5–6 times. Use an automated tool like Woodpecker, Yesware, Mailshake etc. to set up your campaign for a hassle-free experience.

5 – Lastly, DO NOT GIVE UP – Where one campaign might not have worked out for you, the other might. There are a variety of factors that account for a successful cold email campaign such as delivery time, the quality of your list, the content of your email, your subject line, domain rating etc. The key is to keep experimenting until you hit the right note for your target market.

Read: How To Write An Email Follow Up To Close The Deal

Here are some rules for ensuring that your cold emails get positive replies:

      • Carefully customize your email for decision makers, avoid generic templates. Personalize your emails with your prospects name and any other info essential to grabbing their attention.
      • Too many images in your email are a big no-no.
      • Don’t add attachments as nobody trusts them
      • Don’t use multiple font types or font colors or font sizes. This just makes your email look spammy. Nobody like emails that are difficult to read: ‘yOu GeTTinG mE?’
      • Don’t use misleading subject lines or leave the subject line blank.
      • Don’t send across an entire article in your email – always aim for brevity while cold emailing. For newsletters, you should also write 3–5 sentences describing your update/blog and add a link to the blog on your site (this also has the added advantage of driving traffic to your website).
      • Don’t include too many links in your email – this increases chances of your email landing in spam. Also don’t add entire URLs. Instead, hyperlink only where relevant and ensure that your email has a max of 3–4 hyperlinks (including signature).
      • Don’t start your email with ‘dear sir/madam’, ‘to whom it may concern’, ‘respected CEO’ or any other variation of these. Yeah, it happens and it’s just plain wrong.
      • Don’t send emails at night – sending your emails at the right time is extremely crucial – nobody likes receiving emails at 3 am at night. Segment your B2B list according to time zones and send them out accordingly.

And that’s it – the scoop on how to get more clients and gain more exposure for your business starting today.

This post originally appeared on Quora.

Learn how Cloudlead has helped hundreds of clients gain better insights into their target accounts. Ask for a sample list today.

Total
0
Shares
22 comments
  1. I carry on listening to the news speak about getting free online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i find some?

  2. I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it’s rare to see a great blog like this one nowadays..

  3. Hello There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely comeback.

  4. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  5. Terrific work! That is the kind of information that are supposed to be shared across the internet. Disgrace on the seek engines for now not positioning this post upper! Come on over and visit my website . Thanks =)

  6. Nudimo vam več različnih opcij za plačilo vašega nakupa: Kartico pokažite osebju. Če želite osvojiti pravi denar, da sestavite močan kratek esej v času ocenjevanja. Kako zapomniti osnovno strategijo blackjack na spletu kot taki sploh ne bi smeli biti na tem seznamu, da stavite največje število kovancev. Vse javne površine, da se kvalificirate za največji jackpot igralnih avtomatov. Gobakoby je 21. apr 2019 ob 14:44 izjavil: *Pri paketih večje teže in dimenzij, lahko nastanejo dodatni stroški dostave. O tem ste obveščeni pravočasno. Pridružite se nam v nagradni igri BLACKJACK, 7. 5. 2022, od 21. ure dalje, v igralnici Korona, Kranjska Gora.Vaš prispevek k nagradni igri znaša 200 €. Vaš e-naslov ne bo objavljen. * označuje zahtevana polja
    http://thesilla.kr/bbs/board.php?bo_table=free&wr_id=26970
    Če povzamemo, zajema simbole na določenem kolutu. Kar zadeva varnost, v katerih lahko sodelujete. Če bojevniki v tej sezoni dodajo stražarja, plačajte spletna igralnica prek računa za mobilni telefon in nekatere. Med temi režami so tudi drugi simboli, ki jih ne morete. Številni spletni operaterji so namenili španska spletna mesta, ki jih ponuja ta igralnica. Ne pozabite, spletna igralnica ponuja brezplačen denar 2022 da vaše ime pero upadati in ne boste v celoti spomniti konverzijo skupno. Brezplačna igralnica za denar 2022 druga najboljša aplikacija za iPhone, v današnjem članku vam bomo povedali o prednostih spletnih igralnic. Poleg tega ima spletno mesto vse ase, ki igralcem omogoča. Ali lahko igram na mednarodnih igralnicah v Sloveniji. Nadaljnje novice bodo sledile, spletna igralnica denar izplačilo morate le preizkusiti svojo srečo in zavrteti tiste kolute. Zdaj začetnikom ni treba tvegati s pravim denarjem, ki stojijo pred vami.

  7. Hi there, I found your website via Google while looking for a related topic, your web site came up, it looks great. I have bookmarked it in my google bookmarks.

  8. debt ceiling and the recent government shutdownwere sobering reminders that companies need to be cautious andhold on to cash cialis 10mg After seeing some of the situations dogs, cats and birds are put in, one can t help but have a low opinion of some people

  9. It is sometimes referred to as “Blue Heaven on Earth,” a nickname coined by Dodgers manager Tommy Lasorda. Choose your newsletter by Renewables Now. Join for free! Subscribe to our daily newsletter. The Leader in Maritime and Offshore News GE’s Haliade-X is the most powerful offshore wind turbine in operation today. The Haliade-X 13MW turbine was confirmed for the first two phases of Dogger Bank Wind Farm in September 2020, with a record-breaking order for 190 of the innovative machines. GE Renewable Energy is preferred supplier for the third phase of Dogger Bank Wind Farm, where it will install its uprated Haliade-X 14MW. The agreement for Dogger Bank C will be finalised in the first quarter of 2021, confirming the order and number of turbines for the project’s third phase, and will be subject to Dogger Bank C reaching Financial Close in late 2021.
    http://www.greenbonsai.co.kr/2015/bbs/board.php?bo_table=free&wr_id=270875
    I started working in the mall when I was 16 and haven’t left, although \”mall\” has taken on many new meanings now! Since 2007, I’ve worked as a store sales associate, covered the retail and retail tech industries in finance and consulting, and served as a merchant, marketer, and multichannel P&L leader. Based in New York, I also mentor retail startups and individuals. Social media marketing has grown to include several techniques and strategies to engage users and market products and services. These include audience-targeted advertising, the use of interactive chatbots, creating personalized experiences for customers online, the use of social media influencers, building an online audience, and so on. Businesses can use such types of Social Media Platforms for creating brand awareness, boosting engagement and selling products on some new and effective platforms. These channels transform e-commerce by making them more engaging via some interesting social elements.

  10. Its fantastic as your other posts : D, thanks for putting up. “Talent does what it can genius does what it must.” by Edward George Bulwer-Lytton.

  11. I just like the valuable information you provide in your articles. I will bookmark your blog and check once more right here frequently. I’m rather sure I will be told lots of new stuff right right here! Best of luck for the next!

  12. Время воздействия аппликаторов зависит от имеющихся в данном случае симптомов и той конкретной задачи, которую Вы перед собой ставите. При интенсивных болях, повышении артериального давления, раздражительности, возбуждении, бессоннице рекомендуется использовать аппликаторы во второй половине дня или перед сном. Длительность воздействия – 15-30 минут, для валика – 10-15 минут. +7 (812) 425-12-13 (Для звонков из Санкт-Петербурга) Массаж Аппликатором Ляпко “Валик Лицевой” способствует: Как итог, если купить аппликатор Ляпко можно запустить универсальные защитные силы организма Прежде чем купить аппликатор Ляпко валик, рекомендуется внимательно ознакомиться с инструкцией, проконсультироваться со специалистом. Общие рекомендации: Незаменимая вещь. Стал спасительным кругом после того как защемило нерв и только благодаря этому валику я быстро пошёл на поправку.
    https://devinynts418418.buyoutblog.com/18070766/тушь-белая
    Эти продукты содержат биотин, коллаген, витамин Е и другие ценные питательные вещества, которые стимулируют рост ресниц. Лучше всего подходит для замедления старения фолликулов и улучшения роста ресниц и бровей. Используйте его, чтобы предотвратить выпадение волос и увеличить объем ресниц. Введи телефон для бронирования скидки: Витамины, цинк и серу можно найти во фруктах, ягодах и овощах (яблоки, гранат, черешня, морковь, тыква, сладкий перец, шпинат, брокколи, зелень, персики, абрикосы, яблоки, клубника и т.д.), зерновых (крупы, ржаной хлеб, хлебцы, отруби), орехах, семечках, бобовых, шиповнике, облепихе, а также натуральном какао. Toplash Extra Ebony Mascara – тушь с 24-часовой стойкостью и богатым питательным составом. Формула соодержит витамин Е для укрепления ресниц от корней до самых кончиков, кератин для поддержания здорового вида ресниц а так же фиброволокно для естественно…

  13. Aw, this was a very nice post. In idea I want to put in writing like this additionally – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and by no means appear to get something done.

  14. Nice blog here! Additionally your site loads up fast! What web host are you using? Can I get your associate hyperlink to your host? I wish my web site loaded up as quickly as yours lol

  15. Three out of fourteen adults from pair R9x10 proved to be heterozygous for an allele containing a precise integration of the loxP site, designated aldh1a2 tpl139 Fig 4h propecia 5mg P values lower than 0

  16. Great beat ! I wish to apprentice even as you amend your website, how could i subscribe for a blog web site? The account helped me a acceptable deal. I have been a little bit acquainted of this your broadcast offered vibrant clear concept

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post
lead generation stats strategy 2020 cloudlead

100 B2B Lead Generation Stats For 2020

Next Post
email personalization cloudlead

The Scoop On Email Personalization For Sales And Marketing

Related Posts